Black Friday

There is something about today that feels revealing.
Not because of the sales.
Not because of the rush.
But because of what this day says about how the world sees us.

Every click, every swipe, every search we made this year
was collected, studied, packaged, and sold.
Companies know what grabs our attention before we do.
On a day like this, we are not people.
We are targets.
We are line items in someone’s marketing budget.

And the truth is simple.
They do not care about my family.
They do not care about my peace.
They care about one thing.
Conversion.

But here is the part that landed on me this morning.
When I buy into everything they are selling,
I start selling something too.
I start selling parts of myself.
My focus.
My identity.
My values.
My time.

Not because I meant to.
But because the pull is strong, I did not stop long enough to notice what it was costing me.

So today, before the season speeds up,
I want to ask a different question.
Not “What am I being sold?”
The better question is
“What am I selling without realizing it?”

My attention is valuable.
My heart is valuable.
My purpose is valuable.
I do not want to trade any of it for something that ends up in a drawer by January.

Because at the end of all the push, the only sale that genuinely matters
is the one I refuse to make.
I am not for sale.
My family is not for sale.
My values are not for sale.
Not today.
Not ever.

Subscribe: https://www.firstlightblog.org
One thought every weekday morning, straight to your inbox for free.

#FirstLightwithNate #HolidaySeason #Perspective #FaithAndLife #MorningThoughts #ShareTheLight